Old Spice on libraries

Well, I have lots to catch up on (Digital Odyssey, the Great Debate) but they will have to wait a little longer before getting blogged. This, however, could not wait. Andy Woodworth noted that the Old Spice Man was replying to tweets via video. He decided to ask him to promote libraries. Mad re-tweeting ensued and the final product turned out to be this. Kudos to Andy for taking the initiative and thinking outside the box. And yay to the power of social networking to help bring attention to it.

Update: Here’s an awesome parody of the Old Spice commercials. They really nail it on the head. Well done!


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